Books
Where Psychology Meets Practice
Dr. Chaffin has written or edited nine books, translating decades of psychological research into practical tools financial advisors and consumers can actually use.
2026 · 2nd Edition
The Psychology of Financial Planning
Second Edition
An updated edition of the foundational text on how psychology shapes financial planning practice and client relationships.
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2025 · Latest
The Goal Standard
The Psychology of Defining, Pursuing, and Achieving What Matters
A framework for setting and actually reaching goals — grounded in cognitive and educational psychology, built for real decisions under real constraints.
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Also by Dr. Chaffin
Numb
A look at how disconnection — from money, decisions, and ourselves — shapes the choices we make and the outcomes we get.
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First Edition
The Psychology of Financial Planning
The original edition — a foundational text bridging financial planning practice and behavioral science.
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Dr. Charles Chaffin 